About Us

Welcome to UrbanHold

I know what it’s like to carry your whole life on your shoulder. Between morning meetings, school drop-offs, and a to-do list that never seems to end, I found myself juggling a laptop bag, a lunch bag, and a handbag - all while trying to look polished and professional. It wasn’t just heavy, it was exhausting. I wanted one bag that could keep up with me, keep me organised, and still feel like me.

That’s how UrbanHold was born. Out of necessity and a little frustration. A tote that's stylish enough for the office, functional enough for the playground, and smart enough to handle the unexpected moments in between. It needed a safe home for my laptop, a discreet insulated compartment for snacks or lunch, and thoughtful organisation for everything else I couldn’t leave behind. It’s designed for women who need their bag to work as hard as they do.

Today, UrbanHold is more than just a bag. It’s a way to simplify the chaos without losing your sense of style. Because when you’re organised, confident, and prepared for whatever the day brings, you don’t just hold your life together - you hold it with purpose.

So click the button at the bottom of this page to see all our best selling products. And if you’re not satisfied with them for any reason in the first 30 days, I’ll give you your money back. That’s how confident I am that they will change your life like they have mine.

P.S. We’re currently running a 50% off flash sale, so now is the best time to order if you want a pretty big discount.

Functional

Without compromising style 

Stay Organised

Reduce stress while on the go

Aussie Owned

More personalised service

30 Day Money Back

Don’t love it? Return in 30 days for a full refund

Join over 5,000 Aussies and upgrade your organisation today

Buy from UrbanHold today and experience the difference of better organisation every day. All our products are backed by our 30-day risk free trial so shop today!